• insights-banner

    In the Press

Silicon quotes Gareth Mills on the UK consumer lawsuit against Google

Google is once again facing legal action due to its leading position in the online advertising and search engine market, after a fresh lawsuit was filed against it.

A new multibillion-pound lawsuit on behalf of all UK consumers was filed against Alphabet Google with the Competition Appeal Tribunal, alleging its search engine domination came at the expense of consumers.

Gareth Mills, Partner, provides comment for Silicon:

“This claim is the latest in a sequence of class actions raised before the UK CAT claiming for losses caused to third parties by Google’s alleged abuse of a dominant position in the field of online advertising, following two previous claims made in the last 9 months.

“This claim sets out the ambitious position that this alleged action not only caused losses to online advertisers (who were forced to pay AdX’s high costs) but also to all UK consumers on the basis, it appears, that these costs were ‘passed on’.

“It is noteworthy that all these claims are being bankrolled by third party litigation funders and that Google will likely be keen to avoid a similarly adverse finding as that made in France.

“With eye-catching claim amounts and the involvement of third-party funders seeking a multiple return on investment in these class actions, it is likely that financial imperatives will be every bit as important to the parties as the exercise of competition law principles.

“The cases brought on behalf of the UK Advertiser themselves are far in advance of the latest ‘Consumers claim’ and the success of this latest claim will be predicated almost entirely on the legal and factual findings of the earlier complaints."


Read the full article in Silicon.

Our thinking

  • IBA Annual Conference 2024

    Charlotte Ford

    Events

  • Property Patter: Hotels

    Naomi Nettleton

    Podcasts

  • Employment Law & Worker Rights – The Labour Manifesto

    Nick Hurley

    Insights

  • Nick White and Sarah Johnson write for City AM on how Rule 40 affects marketing around the 2024 Olympic Games

    Nick White

    In the Press

  • Nick Hurley writes for People Management on the Conservatives' employment law proposals ahead of the General Election

    Nick Hurley

    In the Press

  • Is a Big Mac meat or chicken? Thoughts on the recent General Court decision

    Charlotte Duly

    Quick Reads

  • Tortious liability: Supreme Court brings relief for directors

    Olivia Gray

    Insights

  • Stephen Burns and Katie Bewick write for New Law Journal on shareholders’ rights after Zedra

    Stephen Burns

    In the Press

  • Rhys Novak writes for Solicitors Journal on what legal advisors need to know about dawn raids

    Rhys Novak

    In the Press

  • Employment Law & Worker Rights - The Conservative Party’s Manifesto

    Nick Hurley

    Insights

  • "Has anyone seen my cat?" - Pet-Nups and Pet Disputes between Unmarried Couples

    Jessie Davies

    Quick Reads

  • Employment Law & Worker Rights - The Liberal Democrats Manifesto

    Nick Hurley

    Insights

  • The Africa Debate: Africa’s role in a changing global order

    Matthew Hobbs

    Quick Reads

  • IFLR interviews Shirley Fu on her reasons for joining the Firm

    Shirley Fu

    In the Press

  • Re UKCloud: The importance of exercising control over a fixed charge asset

    Cara Whiffin

    Insights

  • Bloomberg quotes Dominic Lawrance on pledges to scrap preferential tax treatment for non-doms

    Dominic Lawrance

    In the Press

  • Consumer Duty Board Report

    Richard Ellis

    Insights

  • Standard of repair put to the test - Estates Gazette Q&A

    Emma Humphreys

    Insights

  • A Closer Look at the Current State of Artificial Intelligence Regulation in the Gulf

    Mark Hill

    Quick Reads

  • LIDW: Is arbitration an effective process for disputes involving state interests: a panel discussion of concerns raised in Nigeria v. P&IDL [2023] EWHC 2638

    Richard Kiddell

    Events

Back to top