Cara Imbrailo and Ilona Bateson write for Fashion Capital on pop-up shops
The rise of e-commerce has fundamentally altered the way that we shop. But whilst much is said about the decline of bricks and mortar retail, a physical store offers brands benefits which online retail alone can’t deliver. This includes driving awareness of a brand’s identity by providing the opportunity for customers to interact with it in-person.
Against this backdrop, pop-up shops and experiences are proving to be increasingly popular, both with up-and-coming brands, as well as with established retailers looking to offer customers something different.
Pop-up shops are temporary retail spaces which are typically leased to retailers on short-term agreements, ranging from a few days up to a year.
Cara Imbrailo, Partner in our Real Estate team, and Ilona Bateson, Associate in our Commercial team, explore this trend in a joint article for Fashion Capital.
In the piece, they look at the pros and cons of pop-up shops, some of the commercial and real estate considerations for retailers looking to use them, and how they can be utilised successfully.
Read the full article in Fashion Capital here.
