Jamie Cartwright writes for FoodBev Media on 'greedflation'

In recent months, the supermarket industry has been under intense media and public scrutiny for a dramatic increase in prices, leading to a flurry of claims about the rise of ‘greedflation’. This refers to companies taking advantage of consumer demand by raising prices in a manner that is deemed to be unjustified and hence profiteering.

However, a closer examination of the dynamics within the sector suggests that while price increases are evident, the narrative is far from straightforward and the accusation of profiteering directed toward supermarkets may well be misplaced.

The term ‘greedflation’ can indeed be provocative and create eye-catching headlines, but it also risks oversimplification. The reality is that prices across the board are on the rise due to broader inflationary pressures – so is it fair to lay all the blame on supermarkets?

Jamie Cartwright, Partner, shares his thoughts for FoodBev Media. In the piece, he covers:

• Is inflation to blame?
• Supply chain complexity
• The legacy of Brexit

Read Jamie's opinion piece in FoodBev Media here.