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Tech Monitor quotes Gareth Mills on the CMA restricting Meta from using certain customer data

Meta will no longer be able to use certain data obtained from competing businesses that advertise on its platforms to ‘gain an unfair advantage’.

The CMA was concerned that Meta was able to use certain ad data gathered from businesses using its advertising services to develop and improve its own products in competition with those advertising customers.

Gareth Mills, Partner, says the annoucement is an 'interesting development'. He explains:

An independent trustee will oversee the implementation of new technical systems and employee training to ensure that such commitments are delivered upon.

The CMA’s decision shows that the competition regulator’s supervision of the Big Tech companies and their use of customer data to gain even a perceived competitive advantage, remains a pressing issue.

From a legal point of view, it is clear that the CMA remains active and watchful in monitoring Big Tech’s use of data to support their own business models and are willing to apply a robust enforcement framework where this conflicts with well-established competition law norms.


Read the full piece in Tech Monitor here.

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