Raconteur quotes Caroline Swain on misleading pricing practices
min readA number of retailers have been accused of issuing fake discounts to customers.
The trend of ‘deceptive discounts’ or artificial inflation is of increasing concern for regulators and the UK government is set to hand the Competition and Markets Authority (CMA) new powers to clamp down on the misleading practice.
Caroline Swain, Senior Associate, speaks to Raconteur and explains that until 2008, the rules in the UK were “very clear cut” but the approach was open to exploitation.
She says:
“The bigger retailers for the most part come to us to make sure they’re doing it correctly.
“It is normally newer, smaller businesses that are not doing things correctly and may be pushing prices up a bit more than they should.”
Read the full article in Raconteur here.
