Noni Garratt-Wall takes part in interviews on our Firm's rebrand and marketing strategy
min readOur Head of Marketing, Noni Garratt-Wall, speaks about the Firm's rebrand and marketing strategy in an interview with Passle for its CMO Series podcast, as well as a New Law Journal feature on legal marketing.
Noni's interviews focused primarily on the challenges that can come with a rebrand, and how we as a Firm navigated them.
[By 2022] our leadership team had had a lot of discussions, we'd undertaken a client listening project, we'd done a lot of work to bring to life our firm strategy. And that gave us such a clear idea of who we are as a firm, how we want to stand out, what we want to be known for, and that really gave us the foundations we needed to start looking at our brand.
Read Noni's interviews on Passle here and New Law Journal here (subscription required).
