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Briefing quotes Noni Garratt-Wall and Sarah Grant on building our brand

Differentiation is key in the competitive legal market, so how do law firms stand out from the crowd?

Our marketing and business development leaders here at Charles Russell Speechlys speak to Briefing about coming up with the right recipe to create a distinctive brand, challenges that firms may face in their brand journeys, what legal can learn from other sectors, and the role of the analogue touch in a world increasing dominated by the digital presence.

Noni Garratt-Wall, Head of Marketing, comments on building our brand:

What we hear from our clients is an appreciation of the emotional intelligence combined with the technical expertise of our people, and that helped us shape our brand narrative and influence how we nurture and build brand awareness.

Sarah Grant, Head of Business Development, comments for Briefing:

By working with some of the world’s most innovative brands, the firm has had a window into how these businesses integrate their brand globally and connect their unique selling proposition to their markets — there are a lot of learnings there in terms of global service delivery and client experience.

Read the full piece in Briefing here.

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