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The Financial Times quotes Nick White on risks to content creators promoting counterfeits

Following an interview with the Financial Times, Nick White, Partner at the Firm specialising in intellectual property, commercial and digital, comments on the trend of social media content creators using their platform to promote counterfeits or 'dupes', often in exchange for money.

He explains that by promoting and sharing information about these products, content creators are taking a significant legal risk (at least as far as UK law is concerned), particularly if the items they are promoting include brand names and logos.

“In the UK, promoting any infringing product will very often amount to an infringement itself,” he explains.

Nick also argues that content creators often underestimate the risks.

“It is hard to get at the companies producing the counterfeits, especially those based in China [...] Brands will consider all angles when trying to strangle the trade in counterfeits and they may feel they are more likely to have success pursuing creators based in western jurisdictions.”

Read the full article in The Financial Times here (subscription required).

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