• insights-banner

    In the Press

ITV This Morning quotes Charlotte Duly on the “Wagatha Christie” trademark

Rebekah Vardy has trademarked the phrase "Wagatha Christie" after losing her libel case against Coleen Rooney.

The trademark covers everything from broadcasting to beauty lotions to beverages, as well as stationery, jewellery and fashion design.

Charlotte Duly, Partner and Head of Brand Protection, comments for ITV This Morning.

She suggests the trademark may be an attempt to benefit from potential “commercialisation” stemming from public interest around the trial and act as an “insurance policy”.

Speaking to PA, Charlotte said: “You wonder why she doesn’t let it go away. It’s not been a great episode for her has it?

“But it might be a control thing, it might be a fear of Coleen bringing out a range of goods and services that are branded and maybe stop her rather than to make any profit from it.

“There’s been a massive media frenzy … that tends to create sufficient interest that people might want a T-shirt, for example, or a mug that says ‘Wagatha Christie’.

“I just wonder if it’s more sort of riding on the back of that publicity – people have been quite engaged with it and have found it entertaining.

“Perhaps it’s that sort of element of it where there is some value instead… so make some money.

“It could be getting in there before someone else does and trying to have that control.

“Maybe there’s no intention to use it, maybe it’s a fear that somebody else will start using it so it’s a way of trying to shut it down.”

Charlotte says that the trademark was a “great right” for Mrs Vardy to have as others looking to use the phrase for goods and services would be at risk of trademark infringement.

Related coverage:

Evening Standard, Metro

Our thinking

  • IBA Annual Conference 2024

    Charlotte Ford

    Events

  • LIDW: Is arbitration an effective process for disputes involving state interests: a panel discussion of concerns raised in Nigeria v. P&IDL [2023] EWHC 2638

    Richard Kiddell

    Events

  • LIDW: An Era of Constant Change – an event to explore the General Counsel’s role in delivering sustainable growth whilst managing global ESG risks

    Caroline Greenwell

    Events

  • LIDW: Liability imposed on UK Directors and how to mitigate the risks

    Claudine Morgan

    Events

  • The Court of Appeal clarifies requirements for specifying anticipated loss in notice of warranty claims

    Katie Bewick

    Insights

  • Charles Russell Speechlys advises on the acquisition of Wycombe Wanderers Football Club

    Keir Gordon

    News

  • The Telegraph quotes Rose Carey on the impact of skilled worker visa changes

    Rose Carey

    In the Press

  • Property Patter - Great Estates Miniseries - part 1

    Cara Imbrailo

    Podcasts

  • The Telegraph quotes Dominic Lawrance on Labour’s proposed expansion of rules governing trusts

    Dominic Lawrance

    In the Press

  • How is trust reporting under the Register of Overseas Entities changing after 4 June 2024?

    Jack Carter

    Insights

  • Relocation to Italy: Italian Lump Sum Tax Regime

    Nicola Saccardo

    Insights

  • The Law Society Gazette and CDR Magazine quote Caroline Greenwell on the LIBOR appeal

    Caroline Greenwell

    In the Press

  • Charles Russell Speechlys advises long standing client AgDevCo on its equity investment in Agris

    Adrian Mayer

    News

  • The UK government updates on timings for Sustainability Disclosure Requirements components

    Megan Gray

    Quick Reads

  • Consequences of Disobeying Court Orders?

    Stephen Chan

    Insights

  • Disputes Matters: International Arbitration

    Thomas R. Snider

    Podcasts

  • CDR Magazine quotes Stewart Hey on the cum-ex scandal

    Stewart Hey

    In the Press

  • A Glimpse into Saudi Arabia's Tourism and Leisure Vision 2030 and Beyond

    Reem Al Mahroos

    Quick Reads

  • Using Generative AI and staying on the right side of the law

    Rebecca Steer

    Insights

  • World Trademark Review quotes Charlotte Duly on a recent Supreme Court director liability ruling

    Charlotte Duly

    In the Press

Back to top