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Nick White writes for Sports Business on the new IP laws to help protect Fifa World Cup rights

Nick White, Partner, explores how the Qatari legislature has brought in new IP legislation to help protect the rights of Fifa and its commercial partners at this year’s men's World Cup.

Key brand assets such as the names of the event, the World Cup trophy, the official emblem and even the event mascot will have broad global recognition. Iconic assets as such are the cornerstone of Fifa’s commercial programme and it is of paramount importance that the brand is properly protected.

Read the full article first published in Sports Business here.

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