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Richard Davies, Senior Associate

Richard specialises in commercial contracts in the sports and technology sectors.



Richard specialises in commercial contracts, with a particular focus on the sports and technology. Richard has particular expertise in sponsorship, personal endorsements, media rights, e-commerce and digital content. He has experience drafting and negotiating agreements for a range of businesses including start-ups, major UK PLCs, athletes and sports organisations.

Richard is admitted to practise in England and Wales.


  • Advising a betting and gaming company in relation to shirt sponsorship arrangements with Premier League football clubs
  • Advising Premier League footballers on personal endorsement contracts
  • Advising an online content platform on the exploitation of FA Premier League and UEFA Champions League digital content rights
  • Advising a major betting and gaming company on various commercial arrangements relating to its online offering.
  • Advising rights holders on media rights deals relating to distribution of sports content via TV, bookmakers and online platforms
  • Advising a leading UK PLC on major commercial projects, including brand protection and data exploitation issues
  • Advising marketing agencies on exploitation and protection of IP rights in digital content
  • Acting for a music major in drafting and negotiating complex licencing and distribution arrangements for digital music right

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