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Thanks, but no thanks! British athletes take aim at the British Olympic Association
Commentary and analysis on the latest developments regarding the personal sponsorship rights of Olympic athletes.
Man City: controlling brand and reputation in the age of agencies, ads and #influencers
Brands are using a larger number of agencies and influencers to support their marketing activity, but things can easily go wrong.
The value of Simone Biles – an update on athlete endorsements, the Olympics and Rule 40
the USOPC released updated guidance for its athletes regarding personal endorsements and marketing during the Tokyo 2020 games.
Trade Marks: Liverpool fail to emulate Spurs' success
Liverpool FC filed an application in June for a range of goods and services for the mark LIVERPOOL but the club's application was rejected.
Friday Night’s Alright For Football (But Monday Isn’t…)
The Friday evening kick-off and was only confirmed a week before by an ‘interim’ ruling of a judge in a Madrid commercial court.
Protecting Sport’s Crown Jewels in 2019
A look at the regulations surrounding broadcasting live sport in the UK.
Cryptocurrency and football: a “token” gesture, or worth the investment?
Jonathan Hyman and Nic Couchman explore how football is embracing blockchain technology and partnerships with cryptocurrencies.
Horses for EU courses in no deal Brexit
If you move horses around the EU for racing, breeding or competition then a no deal Brexit will affect you.
KO for illegal streaming servers – the continuing fight against copyright infringement
A High Court case shows that sports rights holders are keen to protect the revenues that can be generated from ownership of such rights.