Retail & Consumer Brands Legal Services

The Retail & Consumer brand sector is innovative, disruptive, and constantly in flux.

New and exciting brands emerge every day, each offering a unique take on existing high street and luxury products and experiences.

The global adoption of technology has seen increased consumer demand for the latest, fastest online offerings and enhanced shopping experiences. Those with the flexibility to adapt to this time of rapid market change have placed themselves in a prime position to succeed in years to come. 

Our international team of retail & consumer brands experts can help you to seize commercial opportunities; develop your strategic offering; target international markets; and attract generations of consumers. The team has recognised expertise across our international offices in a range of specialist areas, from business structures and commercial agreements to property and brand identity, and  allowing us to support you throughout your growth journey and cater to your global ambitions.

We are proud to work alongside some of the most innovative and disruptive businesses within retail, from developing high street and luxury brands to established household names. Though our client base is varied, the personal approach we take to client service remains constant throughout all our work: we take the time to get to know your business, ensuring that our team understands the unique ethos and drive behind its model, so that we can offer legal and strategic advice that is truly tailored to your unique challenges and commercial strategies.

If you would like to talk to a member of our team about any issues or opportunities that your business is encountering, please do not hesitate to get in touch.

Marketing, Advertising and Sponsorship

The methods by which businesses market themselves to potential customers has changed dramatically in recent years, with big data increasingly utilised to create personalised digital campaigns and advertisements; and the growth of the influencer and social media serving as new outlets via which businesses can communicate their brand and target customers.

We can advise your business on a wide variety of marketing and sponsorship agreements. Our international team have supported numerous international clients with brand partnership and collaboration agreements; and multiple brands with influencer arrangements and related compliance with the Advertising Standards Authority (ASA).

Consumer Technology

Technology offers new ways for brands to interact with an international customer base via apps, social media and omnichannel. Our international team has significant expertise advising on marketing strategy, including on influencer agreements and social media, as well as on customer-facing outlets, including website, apps and omnichannel, and can support you with developing and enhancing your digital presence to take advantage of the opportunities this brings. 

Luxury Brands

We have a long history supporting clients within the luxury brands sector, and we are as dedicated as ever to seeing it flourish.

Our team can help you with any present-day challenges and opportunities,as well as with the more long-term elements of your business.