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16 March 2021

Charles Russell Speechlys advises Content+Cloud on acquisition of Sipcom

Charles Russell Speechlys has advised long-standing client Content+Cloud on its acquisition of leading Microsoft collaboration and unified communications provider, Sipcom.

With this latest acquisition, Content+Cloud (backed by ECI Partners) deepens its digital transformation and managed services capabilities with key unified communication and collaboration services within the Microsoft ecosystem.

With a customer base of global brands including Ralph Lauren, Jim Beam, UBS, Smith & Williamson and supporting over 50,000 UK Central Government users, Sipcom brings unrivalled expertise and capabilities in the voice communications and collaboration space to Content+Cloud’s customers.

The acquisition establishes Content+Cloud as a global service provider to UK businesses, with annualised revenues reaching £100m and a headcount of more than 775 professionals. 

Peter Sweetbaum, CEO, Content+Cloud, stated: “Content+Cloud is one of the most certified Microsoft cloud specialists globally and the acquisition of Sipcom enables us to help our customers unlock even greater value across Microsoft’s three clouds. Many thanks once again to Mark, Tom and the wider Tech M&A team at Charles Russell Speechlys for their invaluable support in getting this deal completed.”

Corporate partner, and Joint Head of TMT, Mark Howard added: “We are delighted to have assisted Content+Cloud on this significant transaction. We have supported Peter and the team as they have successfully executed their buy-and-build growth strategy – having previously advised on five other acquisitions for the company: JMC IT (2015), Green Fields Technology (2015), Perspective Risk (2018), Mirus IT (2019) and Sol-Tec Ltd (2020). We wish Content+Cloud all the best as it continues to grow and expand its business with the addition of Sipcom.”

The Charles Russell Speechlys Tech M&A team, led by partner Mark Howard and Senior Associate Tom Smitham, comprised specialists across the firm including, Mark Bailey, Chris Ingram and Olivia Crane (Commercial/Intellectual Property), Robert Birchall and Elliot Michaelson (Tax), Andy Williams and Syma Spanjers (Employment and Pensions), Eddie Richards and Martin Fisher (Real Estate) and Zoe Bowler (Corporate).

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