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16 July 2019

Charles Russell Speechlys advises Kreos Capital VI (UK) Ltd on growth capital investment in retail monitoring solution BeMyEye

Charles Russell Speechlys has advised Kreos Capital VI (UK) Limited on its €3 million growth capital investment in BeMyEye Holdings Limited (“BeMyEye”), Europe’s leading provider of crowdsourced retail execution monitoring solutions.

Currently operating in 21 markets, the company delivers a single international view of retail execution by monitoring sales fundamentals such as on-shelf availability, share of shelf, promotional compliance and brand recommendation, by deploying more than 1.5 million on-demand data gatherers using the BeMyEye app, and leveraging proprietary cutting-edge neural-network Image Recognition (IR) technologies. The company works with more than 200 leading FMCG, Consumer Electronics and Pharmaceutical companies, such as Samsung, Reckitt Benckiser and Coca Cola. The company is headquartered in London with offices in Milan, Paris, Barcelona, Frankfurt and Moscow.

The Charles Russell Speechlys team was led by Rossana Conti (Legal Director), and comprised Amelly Kok (Associate), Svetlana Kisyova and Ayman Shehata (Corporate Trainees) from our Corporate Team, and Susan Mitchell (Senior Associate) and Roya Zohrabi (Associate) from our Banking & Finance Team.

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