Charles Russell Speechlys advises Rockpool Investments on investment into Smyle

Charles Russell Speechlys has advised Rockpool on its acquisition of a majority stake in creative agency Smyle.

Founded by Rick Stainton and Matt Margetson in 2003, Smyle is a leading creative agency delivering live and digital experiences to business and consumer audiences around the world, employing 70 full time staff with global brands as clients from sectors including tech, media, IT, finance and pharmaceutical. Smyle has delivered numerous international events for clients such as Samsung, Facebook, Salesforce, EY, BT and ARM. Its recent work has included client projects delivered at the World Economic Forum in Davos, Mobile World Congress, the UEFA Champions League Final and producing the Opening and Closing ceremonies of the Ryder Cup.  

Chad Lion-Cachet, formerly of the Events International Group, has also been appointed executive chairman of the group and has made a substantial investment in the company.  

Partner, Rebecca Burford, commented: “We have been working closely with Rockpool on a number of deals in this past quarter, including their investment into training and skill development company, Interact. Their sector-diverse support for high quality SME management reflects a core focus area for us as a firm – we’re excited to see how this award winning agency continues to develop.”