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Man City: controlling brand and reputation in the age of agencies, ads and #influencers
Brands are using a larger number of agencies and influencers to support their marketing activity, but things can easily go wrong.
The value of Simone Biles – an update on athlete endorsements, the Olympics and Rule 40
the USOPC released updated guidance for its athletes regarding personal endorsements and marketing during the Tokyo 2020 games.
Trade Marks: Liverpool fail to emulate Spurs' success
Liverpool FC filed an application in June for a range of goods and services for the mark LIVERPOOL but the club's application was rejected.
Friday Night’s Alright For Football (But Monday Isn’t…)
The Friday evening kick-off and was only confirmed a week before by an ‘interim’ ruling of a judge in a Madrid commercial court.