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PremFlix: the Premier League’s plans to introduce a ‘Netflix-style’ OTT service
Last week it was reported that English football’s top flight is planning to offer its own bespoke streaming service in some territories.
All bets are off: ASA rules Betway YouTube video breached the CAP Code
ASA found Betway had breached the age restrictions contained in the CAP Code in relation to a video published on its YouTube account.
Dawn of the Baller Bond?
Basketball Star Spencer Dinwiddie is Pioneering a Bold New Approach to Athlete’s Earnings.
Barca’s €100m tech fund and the rise of sports organisations as technology investors
The lure of tech investment opportunities is causing sports organisations to step out of their comfort zone and become investors themselves.
Man City: controlling brand and reputation in the age of agencies, ads and #influencers
Brands are using a larger number of agencies and influencers to support their marketing activity, but things can easily go wrong.
The value of Simone Biles – an update on athlete endorsements, the Olympics and Rule 40
the USOPC released updated guidance for its athletes regarding personal endorsements and marketing during the Tokyo 2020 games.
Trade Marks: Liverpool fail to emulate Spurs' success
Liverpool FC filed an application in June for a range of goods and services for the mark LIVERPOOL but the club's application was rejected.
Friday Night’s Alright For Football (But Monday Isn’t…)
The Friday evening kick-off and was only confirmed a week before by an ‘interim’ ruling of a judge in a Madrid commercial court.