Nic Couchman and Jonathan Hyman write for SportsPro on the opportunities cryptocurrency offers for football fan engagement
News & Insights
Man City: controlling brand and reputation in the age of agencies, ads and #influencers
Brands are using a larger number of agencies and influencers to support their marketing activity, but things can easily go wrong.
The value of Simone Biles – an update on athlete endorsements, the Olympics and Rule 40
the USOPC released updated guidance for its athletes regarding personal endorsements and marketing during the Tokyo 2020 games.
The Score: Episode 2 - Employment issues in sport
Podcast discussing some of the legal issues prevalent in employment within sport today, including the recent Jess Varnish ruling.