GDPR in the spotlight: using data as an asset
"Data is the new oil", or so the quote goes!
Regardless of their sector, businesses are increasingly using data to enhance their offering and engage with customers. From the multi-national reviewing its CRM practices, to the start-up looking to acquire its first database (via the 'unicorn' that wants to use its data in a wholly new and innovative way), that data is recognised as a crucial business asset.
But how do you ensure your business uses its data effectively, efficiently and lawfully?
Join our experts, Jonathan McDonald and Nick White, alongside our notable guest speaker Fiona Green, Co-Founder at Winners FDD, and author of 'Winning with Data: CRM & Analytics in the Business of Sports', for an evening seminar to discuss legal and practical steps on the way to helping your organisation make the most of its valuable data assets.
We will address:
How to lawfully collect and repurpose data in a post-GDPR world
What intellectual property and other rights are available to protect your data
The key commercial and practical considerations you should have
Date / Time: 22 October 2019 / 16:00 - 20:00
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