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Charles Russell Speechlys advises Give Back Beauty group in the acquisition of INCC Parfums

Charles Russell Speechlys is pleased to announce that it has successfully advised Give Back Beauty group (GBB) in relation of the acquisition of INCC Parfums, Mercedes-Benz Parfums’ license owner.

Taken under GBB’s roof, INCC business will be boosted, by leveraging the global footprint of Give Back Beauty group, a privately-held beauty group operating in over 130 countries and with approximately 350 employees worldwide. Over the past three years, GBB has become one of the fastest growing beauty companies. GBB is the exclusive worldwide licensee for perfumes and beauty products for renowned brands such as Tommy Hilfiger, Chopard and Elie Saab. It also serves as strategic and distribution partner for other leading perfume and beauty brands such as Dolce & Gabbana, Olaplex, Pink Sugar and Billie Eilish.

This comes in conjunction with the formalisation of a long-term fragrance business partnership between GBB and Mercedes-Benz-Customer Solutions, a Mercedes-Benz Group AG’s subsidiary dedicated to the development and sale of technically and high-quality genuine accessories and collection products under the Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach brands. The scope will entail creation, production, marketing, and global distribution of fragrances under those brand labels. Having collaborated with INCC Parfums for over a decade, Mercedes-Benz Customer Solutions views this partnership as one of its most successful license agreements.

Dimitri Sonier, Partner, and Martin Brouard, Associate, in our Paris Restructuring team have advised Give Back Beauty group.

Dimitri Sonier comments: “It has been an honour to support Give Back Beauty in achieving this significant milestone in the beauty industry, and we look forward to what is next for them.”

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