Charles Russell Speechlys advises REaD Group on company sale to Sagacity Solutions
Charles Russell Speechlys has advised the founder and management shareholders of leading UK-based data marketing agency, REaD Group Limited, on the sale of the company to data solutions company, Sagacity Solutions Limited. The founder and members of management have become shareholders of the combined group.
The transaction will provide clients with clean, accurate and compliant data, with market leading comprehensive insights. Sagacity will provide an intelligently informed customer lifecycle proposition which starts from customer prospecting and marketing to customer management, billing, collections and retention over the lifetime of the customer and beyond.
Relationship Partner for REaD Group, Megan Paul said:“We are thrilled to have been able to support REaD Group on this important transaction. The management team have been friends of the Firm for many years, and I am delighted the team turned to us at this critical moment.”
Mark Roy, Chairman and Founder of REaD Group, says:“Today marks another period of growth as REaD Group joins Sagacity, creating one single unique data business, offering first-class business platforms, unparalleled data, artificial intelligence, proprietary software and seamless API connectivity for the best solutions and services for business data needs.
“Mark Howard's calm and methodical approach kept us focused on what was important, and Grace’s determined and constant force meant we got the deal done. I am grateful to the whole of the Charles Russell Speechlys team for their support throughout this transformative period for REaD group.”
Corporate Partner, Mark Howard, said:“It was a pleasure to work with Mark, Jon and Jo on this seminal transaction. We wish them every success in the next stage of their journey”.
The Charles Russell Speechlys team was led by Corporate Partner Mark Howard and Associate Grace Hudson. Also involved were Associate Molly Moseley and Trainee Tim Edgar (Corporate), Senior Associates Syma Spanjers (Employment), Caroline Young (Commercial), Partners Jonathan McDonald (Data Protection) Helen Coward and Associate Tessa Newman (Tax).
