Keir Gordon and Molly Moseley write for City AM about how high-net-worth individuals can rival private equity in sport

Whilst investment in sport has historically been dominated by private equity, high-net-worth individuals and family offices are increasingly moving into the sector. 

A notable recent example of this trend was the launch of Gamma Waves Partners by Andrea Agnelli, the former chairman of Juventus. This sport-focused investment platform will target opportunities with innovative sports competitions, teams and athletes. The platform has been established as a permanent capital vehicle with no fixed term, focused on the intersection of sports intellectual property and sports technology.

Not only is there a greater volume of investment in the sports sector as a whole, private capital is being deployed across an increasingly diverse pool of sports assets. Capital flowing towards both premium, established sports assets and high-growth, emerging sports. 

Keir Gordon, Partner, and Molly Moseley, Senior Associate in our Corporate team write in City AM:

Sports investments provide family offices with opportunities for active involvement and the growth of family offices has been one of the most significant structural developments in private wealth management. We are seeing an increasing allocation of their assets in the sports market.

Read the full article in City AM here.