James Broadhurst writes for Family Office Magazine on the attractiveness of hotels as an asset class

As high-net-worth individuals and family offices consider diversifying investment portfolios, they may find themselves drawn to the vibrant world of hotel investments – a realm where dynamic opportunities meet evolving challenges. According to recent figures from Savills, total hotel transactions in 2025 are expected to exceed the 10-year annual average of £4.85 billion. It is an intriguing sector that is growing continually and seeing fast-rising interest from high net-worth individuals and Family Offices.

Hotels have long been considered a ‘trophy’ investment for Family Offices, offering a range of opportunities from luxury resorts and tailored, boutique experiences to budget-friendly chains. The sector is currently buoyed by strong tourism demand, especially in global hubs like London, where occupancy rates are predicted to climb back to 83.2% in 2025, nearly reaching pre-pandemic levels. The rise of 'staycations' among UK residents has also bolstered the domestic market, further encouraging private investment into the hotel industry.

James Broadhurst, Partner in our Corporate team, writes an article on the potential benefits of Hotel assets for Family Office Magazine. He explains: 

In recent years, the UK hotel industry has evolved towards more creative and experiential offerings, with private investors increasingly drawn to boutique and lifestyle hotels that deliver distinctive guest experiences. This aligns with a wider consumer trend favouring personalised and genuine travel experiences.

"Moreover, sustainability and technology are becoming pivotal in the hotel sector. Establishments that focus on ESG (Environmental, Social, and Governance) principles - such as minimising waste and enhancing energy efficiency - not only attract more guests by appealing to the modern traveller but also help lower operational costs and safeguard the investment for the future.

Read the full article in Family Office Magazine here (pages 97-98).