• insights-banner

    In the Press

The Law Society Gazette quotes Stephen Fairweather on the benefits of using LinkedIn

The Law Society Gazette has published a long feature on LinkedIn, focusing on the fact that the social media platform is 'too big to ignore' for both lawyers and law firms.

The magazine canvassed views from a range of consultants and practitioners in the legal sector on why LinkedIn is such a useful tool for lawyers, and how they can make the most of the platform to drive new business activity and networking opportunities.

The article suggests that 'many law firms concede the point' that LinkedIn is 'crucial', and that it's important for individuals to share their firm's posts and support the company page by engaging'. The piece then uses our Firm as an example of how law firms implement strategies and training for their people around LinkedIn.

Stephen Fairweather, Senior Digital Marketing Manager in our Digital team, explains:

We encourage our lawyers to have an active presence on LinkedIn to showcase their knowledge and expertise, keep them top of mind, raise their profiles and – most importantly – to build and maintain relationships. At our firm, we provide one-on-one training and support materials, and our digital team is available to provide ad hoc help as it’s needed.

Stephen then provides a key tip for lawyers looking to make the most out of LinkedIn:

Try to educate your audience more than you promote yourself," he suggests. "A four-to-one ratio is ideal.

Read the full article in The Law Society Gazette here.

Our thinking

  • IBA Annual Conference 2024

    Charlotte Ford

    Events

  • Is a Big Mac meat or chicken? Thoughts on the recent General Court decision

    Charlotte Duly

    Quick Reads

  • Tortious liability: Supreme Court brings relief for directors

    Olivia Gray

    Insights

  • Stephen Burns and Katie Bewick write for New Law Journal on shareholders’ rights after Zedra

    Stephen Burns

    In the Press

  • Rhys Novak writes for Solicitors Journal on what legal advisors need to know about dawn raids

    Rhys Novak

    In the Press

  • Employment Law & Worker Rights - The Conservative Party’s Manifesto

    Nick Hurley

    Insights

  • "Has anyone seen my cat?" - Pet-Nups and Pet Disputes between Unmarried Couples

    Jessie Davies

    Quick Reads

  • Employment Law & Worker Rights - The Liberal Democrats Manifesto

    Nick Hurley

    Insights

  • The Africa Debate: Africa’s role in a changing global order

    Matthew Hobbs

    Quick Reads

  • Re UKCloud: The importance of exercising control over a fixed charge asset

    Cara Whiffin

    Insights

  • Bloomberg quotes Dominic Lawrance on pledges to scrap preferential tax treatment for non-doms

    Dominic Lawrance

    In the Press

  • Consumer Duty Board Report

    Richard Ellis

    Insights

  • Standard of repair put to the test - Estates Gazette Q&A

    Emma Humphreys

    Insights

  • LIDW: Is arbitration an effective process for disputes involving state interests: a panel discussion of concerns raised in Nigeria v. P&IDL [2023] EWHC 2638

    Richard Kiddell

    Events

  • Injunctions against potential protesters - Estates Gazette Q&A

    Samuel Lear

    Insights

  • Michael Powner, Isobel Goodman and Hauwa Ottun write for Law 360 on the Tips Act

    Michael Powner

    In the Press

  • LIDW: An Era of Constant Change – an event to explore the General Counsel’s role in delivering sustainable growth whilst managing global ESG risks

    Caroline Greenwell

    Events

  • Emily Chalkley writes for The Times on how best to use employee influencers

    Emily Chalkley

    In the Press

  • LIDW: Liability imposed on UK Directors and how to mitigate the risks

    Claudine Morgan

    Events

  • The Lawyer covers our Training Contract support, in light of the shift to the SQE

    Karen Stages

    In the Press

Back to top