The Law Society Gazette quotes Stephen Fairweather on the benefits of using LinkedIn
The Law Society Gazette has published a long feature on LinkedIn, focusing on the fact that the social media platform is 'too big to ignore' for both lawyers and law firms.
The magazine canvassed views from a range of consultants and practitioners in the legal sector on why LinkedIn is such a useful tool for lawyers, and how they can make the most of the platform to drive new business activity and networking opportunities.
The article suggests that 'many law firms concede the point' that LinkedIn is 'crucial', and that it's important for individuals to share their firm's posts and support the company page by engaging'. The piece then uses our Firm as an example of how law firms implement strategies and training for their people around LinkedIn.
Stephen Fairweather, Senior Digital Marketing Manager in our Digital team, explains:
We encourage our lawyers to have an active presence on LinkedIn to showcase their knowledge and expertise, keep them top of mind, raise their profiles and – most importantly – to build and maintain relationships. At our firm, we provide one-on-one training and support materials, and our digital team is available to provide ad hoc help as it’s needed.
Stephen then provides a key tip for lawyers looking to make the most out of LinkedIn:
Try to educate your audience more than you promote yourself," he suggests. "A four-to-one ratio is ideal.
Read the full article in The Law Society Gazette here.
