• insights-banner

    In the Press

Business Green quotes Caroline Greenwell on the FCA's new sustainability disclosure regime

The FCA’s new rules to combat greenwashing which aim to protect financial services customers from ‘greenwashing’ claims come into force from today. 

The new anti-greenwashing rule (AGR), which applies to all FCA-authorised firms, is designed to ensure that consumers are protected from misleading sustainability-related claims, enabling them to make informed decisions that are aligned with their sustainability preferences.  

Caroline Greenwell, Partner, comments on the new rules for Business Green:

In the past, the majority of greenwashing allegations have featured consumer brands and their advertising and marketing.  Whilst these cases have raised the spectre of greenwashing as an issue and brought about warnings and commentary from the Advertising Standards Authority which may well have been noted in other sectors, activity concerning greenwashing issues has undoubtedly been centred on the retail and food & beverage sectors.

These developments from the FCA could change all that. The new anti-greenwashing rule and guidance means that the risk of greenwashing no longer just concerns consumer brands, but now all FCA-regulated firms who make claims as to the sustainability characteristics of a product or service which they offer.

This could change the game on the scope of greenwashing risk, and depending on how active and draconian the FCA’s enforcement of their rule is we are likely to see a significant uptick in regulation and even litigation arising out of investment firms’ sustainability claims.  

Related coverage:

IFA Magazine, eprivateclient

Our thinking

  • 20 YEARS OF LGBTQ+ HISTORY MONTH: 20 INFLUENTIAL FIGURES YOU SHOULD KNOW

    Emma Smart

    Quick Reads

  • An introduction to the new Procurement Act 2023

    Jamie Cartwright

    Quick Reads

  • Mind the Gap Trade Mark

    Charlotte Duly

    Insights

  • A Closer Look at the Meaning of ‘Investor’ in Investment Treaty Arbitration

    Stephen Chan

    Insights

  • Rivals: Filming Locations and Considerations for Landed Estates

    Naomi Nettleton

    Insights

  • Shareholder Strategies: A practical guide to unfair prejudice petitions

    Emilie Brammer

    Insights

  • Beyond Dry January: The Rise of the Low and Non-Alcoholic Beverage Sector

    Iwan Thomas

    Insights

  • New food and drink ads regulation & impact on live sports broadcasts

    Sarah Johnson

    Insights

  • Charles Russell Speechlys hosts Hard Conversations and Smart Conflict®, a Women in Leadership event

    Sarah Wigington

    News

  • AML in decentralized finance and traditional finance

    Caroline Greenwell

    Insights

  • The Financial Times quotes Sangna Chauhan on the impact of the abolition of UK non-dom status on her workload

    Sangna Chauhan

    In the Press

  • Up in the AI: Gen AI & looking forwards, and backwards

    Joe Cohen

    Podcasts

  • International Arbitration: 2024 in Review

    Thomas R. Snider

    Insights

  • Charles Russell Speechlys advises Puma Growth Partners on its lead investment as part of a $4.3 million funding round for finance-focused legal AI specialist, Semeris

    David Coates

    News

  • Building Safety: What’s in store for 2025?

    Michael O'Connor

    Insights

  • The Law Society Gazette quotes Claire Fallows on planning law reform

    Claire Fallows

    In the Press

  • Budget 2024 and its impact on IHT and estates

    Harriet Betteridge

    Podcasts

  • Joe Cohen features in The Lawyer’s ‘Hot 100’ list for 2024-25

    Joe Cohen

    News

  • Appointment of company directors – who can do it and how?

    Stephen Burns

    Insights

  • A Digital Pound: The Bank of England January 2025 Update

    Racheal Muldoon

    Insights

Back to top