Darren Bailey writes for City AM on the NFL’s decision to allow private equity investment
For a code typically at the forefront of sports innovation and commercialisation, the decision by the NFL on 27 August to allow private equity to acquire stakes in its teams seems somewhat behind the times.
Other leagues in the US and Europe have long had their doors open to various forms of external investment and over recent years the cash has flowed in, dramatically altering the ownership landscape and control of major teams, particularly in European football.
It is likely, however, that many leagues and event owners across sport which have been among the first to allow private equity into their organisational frameworks will be looking enviously at the NFL strategy and approach, many marvelling at the controlled, sports-specific methodology adopted around the introduction of private investment opportunities in its teams.
In an article for City AM, Darren Bailey, Consultant, explains why the NFL continues to set the standard with its rigorous framework for private equity investment.
He covers:
- The NFL's comprehensive and inclusive process
- Permitted investments
- The importance of stability and control
- What could have been...
Read the full piece in City AM here.
