City AM quotes Keir Gordon on more law firms becoming increasingly interested in sports
There has been a notable trend in recent years of larger law firms entering, and engaging with, the sports industry and building our their practices.
Previously, the sports industry traditionally used specialist boutiques or mid-level market law firms for their work - however, in an article on this trend, City AM notes that the trajectory appears to have changed, and that big City law firms are now increasingly getting involved.
The article quotes Keir Gordon, Partner in our Corporate team, who has worked on sports matters including corporate transactions and invstments for many years. Keir explains:
Large UK and US firms are seeing opportunities in sports because of the rising levels of private capital and institutional private equity that is being invested in the sector [...]
"Digital consumption of sports increased, and new developments such as the explosion in data analytics opened up opportunities for rights holders in sports and technology businesses in terms of the content they provide to their audiences.
Read the full article in City AM here.
