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eprivateclient quotes Marcus Yorke-Long on social media and family offices

In an increasingly interconnected world, maintaining distinct public and private profiles has become an intricate challenge, particularly for the high-profile clients of those in family office services.

Marcus Yorke-Long, Head of the Firm's Private Office, provides comment for eprivateclient. He says:

“Social media platforms, such as Twitter and Instagram, play a pivotal role in shaping public perception and therefore require a thoughtful approach."

Marcus adds:

When it comes to social media risk, “a family office that can communicate in terms that resonate not only with the less tech savvy, but also those who are more au fait with social media – particularly younger generations who have grown up with the technology – will have the edge.”

Read the full article in eprivateclient here.

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