Past event
From Prime Time to Match Day: Engaging the Female Audience
Event Details
- When
-
- | –
- Where
- Front Parlour & Eating Room, Home House, 20 Portman Square, London, W1H 6LW
We are delighted to be hosting an intimate conversation with Dawn Airey, one of the most influential leaders in UK media and sport, on Wednesday 29 April at Home House.
As Chair of the Women’s Super League, Dawn has overseen a period of unprecedented growth in women’s football, including record breaking live audiences following a landmark broadcast partnership with the BBC and Sky.
This discussion will focus on capturing the female audience. Drawing on her experience across traditional broadcasting, digital media and live sport, Dawn will share insights into how she has successfully engaged and grown female audiences, and how organisations can develop effective commercial strategies to monetise female consumers in a rapidly evolving market.
Spaces are limited, so please register your interest at your earliest convenience.
From Prime Time to Match Day: Engaging the Female Audience
We were delighted to be hosting an intimate conversation with Dawn Airey, one of the most influential leaders in UK media and sport, on Wednesday 29 April at Home House.
As Chair of the Women’s Super League, Dawn has overseen a period of unprecedented growth in women’s football, including record breaking live audiences following a landmark broadcast partnership with the BBC and Sky.
This discussion focused on capturing the female audience. Drawing on her experience across traditional broadcasting, digital media and live sport, Dawn shared insights into how she has successfully engaged and grown female audiences, and how organisations can develop effective commercial strategies to monetise female consumers in a rapidly evolving market.
