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EU Packaging and Packaging Waste Regulation: Who Is Affected?

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The PPWR places distinct obligations on different actors in the supply chain for packaging and packaged goods:

  • Producers (entities first making packaging available in a Member State – including via online sales direct to consumer): registration by 12 August 2026 in all relevant Member States, data reporting and payment of fees.
  • Manufacturers (typically the brand owner for branded packaging): primary responsibility for the sustainability and labelling of packaging, required to draw up technical documentation and a Declaration of Conformity by 12 August 2026.
  • Importers and Distributors: subsidiary obligations relating to the sustainability, design and labelling of packaging and packaged good.

Read our full briefing pack for detailed guidance. Visit EU and UK packaging regulations briefing

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