Retail Collection: Reputation management for brand founders
For founders, reputation is one of the most valuable—and vulnerable—business assets. In an age where personal and corporate brands are more intertwined than ever, a founder’s profile can drive authenticity, trust and customer loyalty, but it can also concentrate reputational risk in a single individual. From social media activity and historical online content to public statements and personal conduct, every interaction can shape perceptions of the business. Effective reputation management, clear crisis planning and strong communication strategies are therefore essential for founders and brands looking to protect their reputation, navigate scrutiny and build long-term resilience.
In this episode of the Retail Collection podcast, Claudine Morgan, Partner and Senior Associate in the Reputation Management team, sat down with Hannah Gornall, a Senior Associate in Commercial Dispute Resolution and Bethaney Durkin, Director at Byfield Consultancy, sat down to explore these issues and the potential risks that reputational risks carry for brand founders.
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