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Esports has emerged as a mainstream entertainment industry, particularly with its success filling the void left behind by the cessation of live sport amidst COVID-19.

As the various esports ecosystems continue to develop, we help endemic and non-endemic clients to grow and protect their business and navigate the legal challenges.

We work with a number of exciting stakeholders in the esports sector, from esports teams to game publishers, from technology providers to businesses investing in the sector. We recognise the huge continuing growth potential of esports and our specialist team, made up of experts in sports and technology, are able to provide a rounded legal service, dedicated to helping you to take advantage and succeed.

We combine our gaming and sports legal teams to ensure that we are able to provide advice that takes into account both factions. Our gaming practice advises on, and negotiates, the full spectrum of games related agreements, including licensing deals, development and publishing agreements, end user licence agreements, merchandising and all forms of rights exploitation agreements. We have also advised on numerous investments in and business sales of gaming companies.

We combine this with an industry leading sports team with experience advising governing bodies, major clubs, elite athletes, event owners, brands and agencies and advise on the full range of issues in the sector including investments, sponsorship, rules and regulations, media rights, IP and financing.

If you are an esports team, or a stakeholder looking to expand into the esports market, please get in touch to see how we might be able to help.