The Retail & Consumer brand sector is innovative, disruptive, and constantly in flux.
New and exciting brands emerge every day, each offering a unique take on existing high street and luxury products and experiences.
The widespread adoption of technology and ever-evolving wants and needs of modern society has seen consumers demand the latest, fastest online offerings and enhanced shopping experiences. During this time of rapid market change, it has become apparent that those with the foresight and flexibility to adapt are those that are most likely to succeed in the present day, and in the years to come.
Our team can help your brand seize commercial opportunities, develop your strategic offering, attract a new generation of consumers; and flourish in new markets. We provide market leading sector expertise in a range of specialist areas, from business structures and commercial agreements to property and brand identity. Our globally recognised legal experts can support you throughout your growth journey, and act as an extension of your in-house team.
We are proud to work alongside some of the most innovative and disruptive businesses within retail, from developing high street and luxury brands to established household names. Though our client base is varied, the personal approach we take to client service remains constant throughout all our work. We take the time to get to know your business, ensuring that our team understands the unique ethos and drive behind your business model, so that we can offer legal and strategic advice that is truly tailored to your own unique challenges and commercial strategies.
If you would like to talk to a member of our team about any issues or opportunities that your business is encountering, please do not hesitate to get in touch.
We have a long history supporting clients within the luxury brands sector and we are as dedicated as ever to seeing it flourish.
Our team can help you with any present-day challenges and opportunities and can also advise on the more long-term elements of your business, including adjusting to climate change regulations and converting to sustainable processes.
We are a founding partner of The Luxury Library, which brings together a curated group of experts from across the legal, media, digital and brand industries, each with a long history of commitment to the luxury sector. Members act collectively as a catalyst for the growth of luxury businesses, and to ensure that more than simply the legal needs of our clients are considered. Our global understanding of luxury brands has connected us to the best lawyers around the world; and we have co-hosted luxury brand conferences in Milan and Geneva on managing trade marks, joint ventures, design industry protection, and e-commerce and selective distribution.
Technology offers new ways for brands to interact with their customer base through apps, social media and omnichannel. Developing or enhancing a digital presence has become integral to the success and failure of traditional business models within this sector. We can help you develop your digital strategy, whether that be in relation to marketing strategy (such as influencer agreements and social media marketing) or with regards to customer facing (such as website, apps and omnichannel).
Marketing, Advertising and Sponsorship
The methods by which businesses market themselves to potential customers has changed dramatically in recent years.
This includes the introduction of big data and its utilisation in creating personalised digital campaigns and advertisements as well as the growth of the ‘influencer’ and social media serving as an additional outlet.
We can advise your business on a wide variety of marketing and sponsorship agreements. Our team have supported numerous international clients with brand partnership and collaboration agreements; and multiple brands with influencer arrangements and related compliance with the Advertising Standards Authority (ASA).