The Retail & Consumer brand sector is innovative, disruptive and constantly in flux.
New and exciting brands emerge every day, each offering a unique take on existing high street and luxury products and experiences.
The growing adoption of technology and the evolving wants and needs of consumers has seen an increased customer demand for new, faster online offerings and enhanced shopping experiences. What is clear is that those with the foresight and flexibility to adapt to this evolving market, particularly post-COVID-19, will be in a fantastic position to succeed in the years ahead.
Our team helps brands seize commercial opportunities, develop their strategic offering, succeed in new markets and attract a new generation of consumers. We can support you through your growth journey, offering our global team of lawyers as an extension of your in-house team. We provide market leading sector expertise in a range of specialist areas, from business structures to commercial agreements, to property and brand identity.
We are proud to work alongside some of the most innovative and disruptive businesses within retail, from developing high street and luxury brands, to established household names. But one thing remains the same; we get to know each one of our clients. Taking a personal approach ensures that our team understands the unique ethos and drivers behind your business model, to offer legal and strategic advice best tailored to your own unique challenges and commercial strategies, enabling your business to flourish.
If you have been affected by the COVID-19 pandemic, or would like to talk to our team about any other issues facing your business, please don't hesitate to get in touch.
We have a long history supporting clients within the luxury brands sector and we are as dedicated as ever to seeing the sector flourish, particularly with the potential for changing consumer behaviour in the aftermath of COVID-19. Luxury brands will need to be innovative and resilient to succeed. Our team can support you as you manage the immediate effects of the pandemic, and plan for the longer-term, sustainable future of your business.
We are a founding partner of The Luxury Library, which brings together a curated group of experts from the legal, media, brand and digital industries with a long history of commitment to the luxury sector. Members collectively act as a catalyst for the growth of luxury businesses and ensure that more than simply your legal needs are considered. Our understanding of luxury brands is not restricted to the UK – we regularly connect with the best lawyers around the world. We have co-hosted luxury brand conferences in Milan and Geneva, which explored topics specifically through the eyes of luxury brands, including managing trade marks, joint ventures, design industry protection, and ecommerce/selective distribution.
Technology has changed the face of retail, and will almost certainly continue to do so as consumers have grown more accustomed to an online offering throughout the COVID-19 pandemic. Technology offers new ways for brands to interact with their customer base, through apps, social media and omnichannel, and developing, or enhancing a digital presence will be integral to the success and failure of traditional business models.
We can support you with developing your digital strategy, whether that be in marketing strategy (e.g. influencer agreements, social media marketing), or customer facing (e.g. website, apps, and omnichannel).
Marketing, Advertising and Sponsorship
The way in which businesses are able to market themselves to potential customers has changed dramatically in recent years, as big data facilitates business use of market data to personalise digital campaigns and advertisements. Social media too has opened a new avenue of marketing, particularly with the growth of the ‘influencer’.
We can advise your businesses on marketing, advertising and sponsorship agreements, particularly in the increasingly popular area of social media marketing. We have advised a number of brands with influencer arrangements, and related compliance, and interactions, with the Advertising Standards Authority (ASA), as well as supporting international clients with brand partnership and collaboration agreements.
Meet the team
Building Back Better: Future Gazing
What’s next for the hospitality industry post-pandemic?
Building Back Better: Re-examining your proposition
Why hospitality businesses should re-examine their proposition now
Charles Russell Speechlys advises TDR Capital LLP and the Issa brothers on the real estate aspects of ASDA acquisition
TDR Capital LLP and the Issa brothers have completed their acquisition of a majority stake in ASDA from Walmart.
IP in a Pod: Social Media
What IP issues surround the use and protection of hashtags, memes, GIFs and stickers?
Charles Russell Speechlys advises ALDO UK's administrators, RSM, on the sale of the business and assets
Our Corporate Restructuring & Insolvency team has advised ALDO UK's administrators, RSM, on the sale of the business and assets.
Retail Recovery: Middle East Perspective
Join us as we discuss how COVID-19 has affected the Middle East
Retail Recovery: Disputes and Reputation Management
The third episode will focus on Disputes and Reputation Management.
Furlough and administration – the cases of Carluccio’s and Debenhams
Two recent High Court decisions show impact of the government’s Coronavirus Job Retention Scheme on companies in administration.
Retail Recovery: Employment & Data Protection
In this episode we focus on Employment and Data Protection issues and how to adapt to the current environment.
Retail Recovery: Insolvency / Restructuring / Duties
Welcome to our new podcast series focusing on the Retail and Food and Beverage sectors.
Claire Greaney quoted by Essential Retail, People Management, InfoSecurity and New Law Journal on the Supreme Court's decision in WM Morrison v Various Claimants
Charles Russell Speechlys launches new product to support retail start-ups
The Attention to Retail Toolkit aims to support start-ups and help them reduce the risk of something going wrong as their business grows.
Brands and influencers — benefits and pitfalls
How can brands best use ‘influencers’ to promote their product? Caroline Swain considers the rise influencers and related legal issues.
The effect of social media on sponsorship
An overview of some of the issues to consider when negotiating fair terms for sponsorship which incorporate social media.
The End of Photoshopped Fashion?
Do the models supporting the latest designer outfits really look like that? And if they don’t, does it matter?
ASA update – the shifting landscape of ad compliance
The ASA has recently published a blog highlighting the key changes in its approach to ensuring ad compliance over the last ten years.
Marketing with celebrities - avoiding the pitfalls
Some of the key principles to bear in mind to ensure you stay on the right side of the regulator
Pricing practices - what's new?
An overview of the Chartered Trading Standards Institute pricing guidance for retailers.
Charles Russell Speechlys showcase the best of British emerging luxury at pop-up shop
The evening was designed to support and introduce the best emerging, entrepreneurial British brands.
Newsletter - Legal Issues 2017 – Thinking About Omnichannel
Omnichannel strategies are fundamentally changing our commercial environment. With the vast number of choices available to customers.