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Lifestyle & Leisure

The lifestyle & leisure sector is an area of innovation and growth; in the build up to the coronavirus crisis, a more confident lifestyle and leisure market emerged, with consumers spending more time on leisure activities, and placing greater importance upon their physical, mental and nutritional wellbeing.

The desire for lifestyle & leisure and the focus on physical and mental wellbeing is perhaps more prevalent now than ever. Businesses will need to adapt to a changing consumer market to remain resilient and succeed in what will undoubtedly be a difficult period ahead.

We can help you navigate the challenges ahead. We can support you in developing your strategic offering to reflect market trends towards increased personalisation, such as virtual workouts, greater use of technology, and experiential travel. We will help you to succeed in new markets and geographies and attract a new generation of consumers, offering our global team of lawyers as an extension of your in-house team.

If you have been affected by the COVID-19 pandemic, or would like to talk to our team about any other issues facing your business, please don't hesitate to get in touch.

Hotels

Much like the hospitality sector, the global hotels sector is facing an evolving consumer market. Customer attitudes have changed, and visitors have increasingly come to expect a tailored, personalised experience. Technology is set to play a critical role in the function of hotels in the future, as the growth of ‘Bleisure’ travel and big data increases the necessity for hotels to be ‘smart’ and provide a high level of interconnectivity.

We can support from build to branding, with a key focus on the UK and the Middle East.

Wellness

The ‘Wellness’ sector has grown rapidly in recent years, as consumers have begun to place greater importance on their physical, mental, and nutritional wellbeing. Wellness is big business, and whilst we expect the COVID-19 pandemic to have a significant impact on the sector, we remain hugely optimistic that the sector will remain resilient; the customer base is still there and the pandemic has only highlighted how important wellness is to us. Businesses will need to adapt to the changing market and economic conditions, and those with the flexibility to evolve will be in a fantastic position to thrive in the years to come.

We can support you in that journey, and our teams offer a comprehensive legal service within the wellness sector to both investors and business owners. We have supported a range of wellness clients, from innovative technology start-ups, to growing and established gyms, fitness brands and leisure centres, with all advice tailored to your unique business ethos.

Membership Clubs

Private memberships clubs have faced their own difficulties in dealing with the pandemic, as financial difficulties have rasied serious concerns on issues such as property costs. You will also have the additional concerns of keeping your members happy, as you face the difficult regulatory landscape in keeping them safe. We understand the unique challenges you are facing and we are on hand to help you navigate and overcome them.

We have advised private members clubs across a range of legal issues, ranging from corporate M&A and investment, to data protection and privacy, to niche commercial arrangements for policies and specific rules for memberships. We understand that there is often high profile and sensitive issues at stake and all our advice is given with the highest degree of confidentiality and professionalism, all the while tailored to ensure that your particular strategic and commercial goals are fulfilled.

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