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Gaining the Advantage - Sport, Technology and the Law - Conference

As a part of our ongoing webinar and seminar series The Score, Charles Russell Speechlys and LawInSport held a conference "Gaining the Advantage" which discussed the latest converging issues between sport, technology and law. Industry specialists and leaders in the legal profession were brought together for three panel discussions: 

Performance enhancement through technology: Is the use of technology good for sport?

  • Eniola Aluko – Professional Footballer, Chelsea Ladies and England International
  • James Massing - International Sponsorship, National Football League
  • Kevin McLaughlin - Operations, Kitman Labs
  • Sean Cottrell - CEO, LawInSport

Watch the full session

Analytics in football – have the geeks inherited the turf?

  • Chris Anderson - Managing Director, Coventry City FC and author of “The Numbers Game”
  • Blake Wooster - CEO, 21st Club
  • Ted Knutson - Head of Player Analytics, Smart Odds, Brentford FC, FC Midtjylland
  • Ian Lynam - Partner, Charles Russell Speechlys

Watch the full session     

Data, sponsorship and investment

  • Caroline McGrory - Director of Legal and Commercial Affairs, Mercedes AMG Petronas
  • Richard Crabb - Head of Legal - Sponsorship & PR, HSBC
  • Phil Stephan - Director - Global Consulting, Two Circles
  • Jon Walters - Partner, Charles Russell Speechlys

In this wide-ranging session, the panel discussed:

  • the impact of data analytics in measuring sponsorships and attracting commercial partners;
  • the challenges of embracing new technologies and available uses of data from a reputational and legal perspective (including the data protection implications for rights holders and brands);
  • the emergence of deeper technical partnerships between brands and rights holders, such as the partnership between Mercedes AMG Petronas and Qualcomm; and
  • the future sponsorship market and the key considerations in drafting a fit for purpose sponsorship contract.

For more information on the topics discussed, please contact Ian LynamJon Walters or LawInSport's Sean Cottrell.